Credentials excluded
Sportsbook usernames, passwords, codes, and access stay outside Kelley Bets.
COMPANY · DATA PRACTICES
Privacy Policy.
What we collect, why we use it, and the choices you control.
Effective July 24, 2026 · Updated July 2026
Session boundary
Authentication and entitlement are enforced by server session.
Browser-local Record
Optional personal entries stay in the browser unless exported.
Merchant-of-record billing
Payment details flow to the merchant of record; public message or ticket intake is unavailable.
01.Credential boundary
Private account access and execution remain on the member side.
BoundaryWhat stays outsideStatus
Logins
Kelley Bets does not ask for sportsbook usernames, passwords, two-factor codes, or account access.
Never neededBalances
Kelley Bets does not need sportsbook balances, limits, deposits, withdrawals, or account screenshots.
No custodyExecution
Members control their own accounts, timing, price checks, and stake decisions.
Member side02.Public site operation
Ordinary technical records may support the public site.
Public pages may create ordinary server logs and technical records needed to operate the site.
03.Account sessions
Available account access stays behind a server session.
Account surfaces may use email and login or session data to provide access.
Authentication and entitlement are enforced by server session.
04.Email readiness
Verified-email access depends on reported delivery readiness.
Verified-email access is available only when Account Access reports that email delivery is ready.
05.Merchant-of-record billing
Payment details flow to the processor, not to Kelley Bets.
Billing for full membership is handled by a merchant of record (Lemon Squeezy). Kelley Bets does not itself collect or store card, bank, wallet, or other payment details.
Payment data entered at checkout flows to the processor, which manages charges and recurring enrollment.
06.Browser-local Record
Optional personal tracking remains in the member’s browser.
Record is an optional personal tracker stored in the browser. Its saved entries stay in that browser unless the user exports them.
07.Public research
Research does not require sportsbook account data.
Sportsbook account data is not required for Kelley Bets to publish research or picks.
Dated Insights notes and methodology pages may be corrected or clarified for accuracy.
08.Routing status
Published pages provide self-service routing only.
No public message, ticket, or support intake is currently configured.
Do not send sportsbook credentials, payment secrets, account logins, or private betting account information.
View Contact Routing09.Account email and gate records
Gate records, sign-in recency, and lifecycle email operate the account relationship.
When a verified account without active trial or full access is shown the membership gate, Kelley Bets records the account id and the time, so it knows when to offer membership. These rows are retained 7 days.
Sign-in recency is used to decide which account emails a member receives.
Account lifecycle emails — welcome, getting-started, membership-offer, and win-back — go to the account email address. Every non-essential email includes an opt-out link.
Email delivery is processed by Resend, which receives member email addresses. Lemon Squeezy remains the payment processor.
Current status
Credential intakeNot used.
Payment collectionMerchant of record.
Public message intakeNot configured.